Key features of Goodwin’s Theory:
- Typically, all music videos have unequivocal genre characteristics that would pertain to the specific genre of music being relayed to audiences.
- There is almost always a relationship between the visuals of the video and the lyrics performed by the artists.
- Demands of the Record Label (i.e. Warner Bros.) will be evident within the video and represented by the artist.
- Intertextual references are common, too.
- The ‘Notion of Looking’ (such as the objectification of women and men – links to other theories such as ‘The Male Gaze’ theorized by Laura Mulvey) with features of ‘Voyeurism’, such as direct gaze, screen and mirrors and potential insight into the life of the artist.
- Artist Iconography/Star Image.
- There is a strong relationship between the music and the lyrics.
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