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Key features of Goodwin’s Theory: Typically, all music videos have unequivocal genre characteristics that would pertain to the specific genre of music being relayed to audiences. There is almost always a relationship between the visuals of the video and the lyrics performed by the artists.  Demands of the Record Label (i.e. Warner Bros.) will be evident within the video and represented by the artist. Intertextual references areContinue reading “Analysis of Music Videos-Andrew Goodwin”

A music institution can be defined as the organizations that own licenses to music and are often funders for music videos. The three biggest music institutions are:1.) The Universal Music Group2.) Sony Music Entertainment3.) Warner Music Group These large corporations are also responsible for funding and producing music magazines, tv shows and albums. They own smaller subsidary organizationsContinue reading “Music Institutions”

Sony Music Entertainment is the second largest music company in the entire world. Although it is a subsidiary company of the Japanese global conglomerate Sony Corporation, it is owned and run by Sony Corporation of America. Sony Music was first founded in 1929 as ‘American Record Corporation’ and has had many names before becoming ‘SonyContinue reading “Sony Music Entertainment”

Music videos use a wide range of styles and contemporary video-making techniques, including non-narrative approaches such as animation, live action, documentary and short film. Some music videos combine different styles of music with animation and live-action. Combining these styles and techniques has become very popular with audiences for a variety of reasons. Many music videosContinue reading “Types of music videos”

Lip sync is widely used by singers to give the illusion that they are singing during a concert or show, they actually reflect on a background track. It is the process of synchronizing the soundtrack with the quiet movement of the lips. It is most commonly used when artists perform a dance scene during theirContinue reading “Lip Syncing”

These are elements that come together to produce meaning in a media text. Codes include every thing in the Misen-scene (frame).In the Misen-scene there are three kinds of codes Symbolic Codes Technical codes written codes Symbolic codes include Setting Costume Props Color Non-Verbal communications Camera positioning Proxemics Technical codes include Camera angles camera shots lightingContinue reading “Codes”