Music videos use a wide range of styles and contemporary video-making techniques, including non-narrative approaches such as animation, live action, documentary and short film. Some music videos combine different styles of music with animation and live-action. Combining these styles and techniques has become very popular with audiences for a variety of reasons. Many music videos illustrate images and scenes from the lyrics of the song, while others take a more thematic approach. There is no comment for other music videos as it is only a filmed version of the live concert of the song.
There are 3 main types of music video: Performance, Narrative and Conceptual.
- Performance based videos show only the band/artist performing the song. It is the cheapest and easiest type of video to make, providing you can find a suitable location. A large variety of shots need to be used in quick succession in order to keep the video interesting, as there is a risk it could look boring with only performance. This category includes the recording of live performance, with the aim of demonstrating an artistic talent that is not captured in the recording, such as capturing the energy and enthusiasm of live fans.
An example of this could be I Bet That You Look Good on the Dance Floor by Arctic Monkeys. Rather than a mimed performance designed to fit the recording, this is a single-take, live performance designed to show the bands unique skill and energy when performing live.
- Narrative based music videos contains mostly footage that shows a storyline that runs throughout, or sometimes several storylines running parallel to each other. Sometimes with actors and sometimes with the artist themselves, the story will either link to the lyrics of the song, or just the overall theme. If a song has been featured in a movie, the music video will often show clips of film footage cut into the music video.
The One That Got Away by Katy Perry In this video Katy Perry plays a fictional character as we follow the story of how she lost her true love. The artists plays three roles in this video; the old lady living in the present, the younger version of herself who appears in memories and a third abstract character who performs. The narrative is supported by opening and closing scenes that occur before and after the audio track.
- Conceptual videos are based around a single concept or idea. This type of video is fairly unusual and are a lot harder to film, mostly being done with editing and Special FX, and would therefore be not only harder to do, but also more expensive. These types of videos also aren’t very popular as they are not very easy to relate to, so very few videos are purely conceptual.
An example is call me by your name by lil nas x.
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